Josef Margreiter has been the CEO of Tirol Tourist Board since 1995, contributing to the success of Tirol as the leading international holiday region in the Alps. Moreover he is the second IFITT President (2000-2004). Also known for the implementation of innovative marketing strategies, Josef founded MTM GmbH, the first tourism brand management company (www.tirolshop.com), and the Tirol Marketing Service GmbH (www.tirolwerbung.at). Moreover, he successfully launched CINE Tirol (Film Commission) (www.cinetirol.com) to position the region as a leading location for international film industry. Josef is currently focusing on e-commerce, location-based marketing, brand and media mangement for the strategic tourism development in Tirol.