Matthias Fuchs, Ph.D., is Professor of Tourism Management and Economics at the European Tourism Research Institute (ETOUR), Mid-Sweden University, Östersund, Sweden. Prior to this he was the director of the e-Tourism Competence Centre Austria (ECCA). His main research areas include Electronic Tourism (i.e. mobile services, e-business readiness studies, online auctions, business intelligence and data mining in tourism and destinations), destination management, destination branding, and tourism impact analysis. Matthias serves on the Editorial Board of the Journal of Travel Research, Annals of Tourism Research, and Tourism Analysis. He is also Associate Editor of the Journal of Information Technology & Tourism. Matthias is Education Director of IFITT and has been Research Track Chair of the ENTER Conference 2012.