Steve Hood is Senior Vice President of Research for STR. He has been with STR for over 20 years and was involved in the original development of the STAR program. Steve is currently responsible for research-related activities and serves as the Founding Director of the SHARE Center. He represents STR at global industry and academic conferences related to hospitality and tourism. He serves on advisory boards and as an honorary professor for leading international hotel schools. In 2012, Steve was recognized by ICHRIE with the Industry Recognition Award for demonstrated commitment to advance hospitality and tourism education. In 2014, he was recognized by EuroCHRIE with the Nestle Pro Gastronomia Award for demonstrating excellence in training, education and development work in the hospitality industry. STR is the leading authority on lodging industry performance trends and performance benchmarking. In 2011, STR launched the SHARE Center, providing hotel and tourism data and additional resources to nearly 700 universities in 70 countries around the world to support their research and classroom activities. The SHARE Center has helped to introduce the “Certification in Hotel Industry Analytics” for students, professors and industry professionals, jointly offered by AHLEI, ICHRIE and STR.